Lead - Digital Engagement in Navi Mumbai, Maharashtra
ICICI Securities
- Location
- Navi Mumbai, Maharashtra
- Posted
- 2026-09-23
Role & Responsibilities Own the end-to-end communication strategy across the customer lifecycle - lead conversion, 2-in-1 account activation, and revenue generation - with differentiated journeys for each customer segment. Translate funnel-stage objectives into channel-specific campaigns across email, SMS, WhatsApp, push notifications, and call-centre scripts. Manage the MarTech stack (Adobe Campaign, Adobe Analytics, Adobe Target, Netcore or equivalent) and associated vendors, ensuring platfor…
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